Ans: SEO stands for search engine optimization. It is a search engine marketing strategy that helps websites reach the first page – and sometimes even the top spot – of organic search results. It’s all about making your website more visible to customers.

Ans: SEO and PPC are both useful marketing strategies and neither is objectively better than the other. SEO helps to build authority for your business by focusing on organic search results. This can take some time, especially with new websites, so it is a long-term strategy. PPC is an advertising campaign which guarantees your site an ad on the first page for a set cost per click. It has faster results but won’t help with building authority in organic search results. Choosing between these depends on your goals and our consultants can help you decide which is best for your business.

Ans: Keyword research is one of the most important steps to successful SEO. We consider a range of factors such as the industry you’re in and how competitive it is, your budget and your target area. This helps us choose keywords which have plenty of people searching for them, but which are low competition enough for you to rank in the results.

Ans: Google wants to ensure it brings the best results to its users. They continually update their algorithms to phase out poor quality or over optimised sites. When algorithms are updated sometimes even high quality sites will notice fluctuations. An effective SEO campaign with regular monitoring will help you take preventive measures to minimise ranking fluctuations and if there is a drastic change in rankings, this could indicate a penalty.

Ans: SEO is a long-term strategy so beginning to implement best practices early on is an advantage. You must have an active website to rank in search engines so starting SEO after your website is built is the typical choice. However, you can always begin your SEO strategy while building your website to ensure your content, meta titles, site speed and many other elements are SEO friendly in time for your launch. New websites are more difficult to rank but can build authority by practicing positive SEO from the outset.

Ans: While we’ll implement all sorts of techniques to help optimise your website, the best way to improve its authority is by encouraging other highly authoritative sites to link to your own website. Your rankings are affected by how many trustworthy sites link to yours, which will show Google that you’re trustworthy too, assisting your rankings in one big circle of trustworthiness. These links are called “backlinks” and the more ‘quality’ the site that provides one for you is, the more it’ll help your site rank better. Backlinks are pretty hard to get and that’s why we recommend you publish great content on your site. We can help you in the link building process while making sure your visitors stay glued to your website.

Ans: It depends on your industry, how competitive it is and what your goals are. The more competitive, the longer it takes. However you normally start to see an initial uplift around the third month of a SEO program. To really get great results it can take 12 months, and for really competitive online industries (like insurance or home loans) it can take years.

Ans: In short, no. This is an old technique that used to get quick rankings. However if you do have a keyword in your domain, that’s still OK. You just don’t want to over optimise your website.

Ans: All of the work that is conducted on your campaign is conducted in-house by our own team of local SEO experts right here in Singapore. You can rest assured that you are dealing with some of the country’s brightest and most talented search engine marketing professionals. Most importantly – we would never risk our client’s businesses with somebody that isn’t accountable.

Ans: We understand how overwhelming SEO can feel when you’re new to the practice. If you have any more questions the team are always happy to help. Submit a message online and we’ll get back to you soon.